Electric toothbrush market seen doubling by 2035 on smart oral care demand

The global electric toothbrush market is projected to rise from $6.55 billion in 2025 to $13.48 billion by 2035, driven by higher oral health awareness, premium personal care spending and connected brushing features. Sonic and ultrasonic models are expected to lead growth as manufacturers push smart, personalized and more sustainable products.

Why it matters: - Electric toothbrush adoption is rising as consumers connect oral health with overall wellness and look for better plaque removal, convenience and personalized care. - The category is moving from basic hygiene products to smart oral care devices, which could reshape premium oral care spending over the next decade. - Replacement brush heads and subscription services create recurring demand beyond the initial device purchase.

What happened: - Market Research Future estimates the global electric toothbrush market at $6.55 billion in 2025. - The market is expected to reach $13.48 billion by 2035. - The forecast implies a 7.85% CAGR from 2026 to 2035. - The market covers rechargeable toothbrushes, battery-powered toothbrushes and replacement brush heads. - The report highlights New York-based market coverage dated July 16, 2026. - Access a complimentary copy of the report.

The details: - Rising consumer awareness about preventive oral care is fueling adoption of electric toothbrushes over manual brushes. - Electric toothbrushes provide automated brushing motions that help users maintain a more consistent cleaning routine. - Dental professionals and healthcare organizations are encouraging advanced brushing technologies as part of long-term oral health management. - Millennials and Generation Z are showing growing interest in connected brushing features, including multiple modes and customized cleaning experiences. - Smart models increasingly include Bluetooth connectivity, mobile apps, pressure sensors and real-time brushing feedback. - Artificial intelligence is adding brushing analysis and customized recommendations. - Battery improvements are enabling longer life, faster charging and better portability. - Manufacturers are also adding timers, replacement alerts and waterproof designs. - Sonic and ultrasonic toothbrushes are projected to grow at a 10.65% CAGR during the forecast period. - Sonic models use high-frequency vibrations to improve plaque removal. - Ultrasonic models use high-frequency waves to reach harder-to-clean areas. - Rechargeable toothbrushes appeal to consumers seeking durability, smart sensors and long-term value. - Battery-powered toothbrushes remain a lower-cost entry point for price-sensitive buyers. - Replacement brush heads support recurring sales and include options for gum care, sensitive teeth, whitening and deep cleaning. - Subscription-based replacement services are gaining traction.

Between the lines: - The market forecast suggests consumers are willing to pay more for convenience and measurable performance gains. - Competition is shifting toward software-like features, not just brush hardware. - Sustainability is becoming a sales lever as buyers and manufacturers look for reusable devices, recyclable components and lower waste. - Affordability still limits adoption in developing markets, which leaves room for low-cost and mid-tier brands. - Companies are likely to compete on app connectivity, battery efficiency, eco-friendly materials and personalized insights.

What's next: - Manufacturers are expected to keep investing in research and development for smarter vibration systems, better batteries and improved user comfort. - Growth opportunities are strongest in connected oral care, emerging markets and sustainable product lines. - North America and Europe are likely to remain premium markets, while Asia-Pacific, Latin America and Middle East and Africa offer expansion potential. - Leading brands include Procter & Gamble, Philips, Colgate-Palmolive, Panasonic, Church & Dwight, Usmile, Soocas, Laifen, Quip and FOREO.

The bottom line: - The electric toothbrush market is moving toward a more connected, premium and recurring-revenue model, with smart features and oral health tracking driving the next leg of growth.